Projects / Loro Piana

Loro Piana My Touch

by Loro Piana

Fostering customer loyalty with a fully integrated Clienteling App

Country:

Italy

Client:

Loro Piana

From 2019 to the present day
Challenge

Empowering Sales Associates with immediate personalized customer insights, enabling exceptional service, bespoke recommendations, and a premium brand experience.

Development and release of an iOS native app, integrated with the brand CRM, featuring:
/br>/br>
b>Customer profiles span class="long-line">/span>
Thorough sales and returns tracking
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Sizes for customers and family members who are brand clients
span class="long-line">/span>
Customer behavior insights
span class="long-line">/span>
Annual KPIs for each Sales Associate.
/b>

Furthermore, this B2B app enables users to:
/br>/br>
b>Communicate with customers through SMS, chat, phone, email, using templates span class="long-line">/span>
Organize customer lists for campaigns
span class="long-line">/span>
Craft wishlists for personalized service
span class="long-line">/span>
Discover and share catalog products with customers
span class="long-line">/span>
Place orders from different stores or ship directly to customers
span class="long-line">/span>
Track boutique net sales and year-over-year comparisons.
/b>

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