Projects / Dolce Gabbana

DG World Website

by Dolce&Gabbana

Restyle of the corporate digital identity

Country:

Italy

Client:

Dolce & Gabbana

From 2018 to the present day
Challenge

Redesigning Dolce & Gabbana website to craft an immersive and dynamic digital experience, breathing new life into brand content.

b>We embraced the challenge of /b>conceptualizing a fresh, innovative vision for the new Dolce & Gabbana World website, b>encompassing development and seamless integration of third-party services/b> span class="long-line">/span>
b> Our reimagined design centers around/b> the captivating concept of ‘scrollytelling,’ b>seamlessly merging the art of storytelling with fluid scrolling interaction. /b>

b>This approach transforms the webpage into a dynamic canvas, interweaving/b> an immersive narrative by seamlessly blending various elements---text, images, videos span class="long-line">/span>b> The experience is further enriched with captivating transitions like parallax effects, vertical and horizontal shifts, as well as delicate micro-interactions, all contributing to an engaging and dynamic user journey./b>

b>Respecting the legacy of the established Dolce & Gabbana brand,/b> we meticulously aligned with their branding guidelines while infusing a renewed visual style, palette, and font span class="long-line">/span> b>The result is an invigorated online experience that beckons users into a whole new world of engagement./b>

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